Our collection of Rolex Daytona

Daytona is the name of a Florida city which, at the beginning of last century, started attracting motorsport enthusiasts for its wide beach of smooth, compacted sand, ideal for land speed record attempts.

In 1936, the first stock car race was held on the Daytona Beach Road Course which was then replaced in 1958 when the National Association for Stock Car Auto Racing (NASCAR) created the Daytona International Speedway, the home of the Daytona 500, the most prestigious race in NASCAR. With its his banked design, the Daytona International Speedway permitted higher speeds and gave fans a better view of the cars, Daytona became the world capital of speed.